For over 50 years, Sally Beauty Supply has been a source for those seeking self-expression using professional tools and color. Celebrating expertise in seasonal beauty trends, and specifically, hair color, Sally Beauty became a household name.
Reign in Color came from a desire to embrace individuality, giving power to creating DIY looks. With bold statements and a little royal flare, art direction and copy aimed to change conventional beauty and dig deep for what makes us different.
Some shoppers love a good deal almost more than the shopping experience. After all, there’s a T.V show dedicated to extreme couponing (and it’s mesmerizing). Saving and still being able to keep up with the Joneses has now become an art form. They’re no stranger to finding values and they can’t wait to tell about it.
Gabe’s, an off-price retailer, sought a more personal approach to their audience. Living among the world of T.J Maxx, Ross and such, Gabe’s needed to grow awareness and draw people in.
Colorful art direction and catchy headlines brought to life the personality of the shopper.
We've all heard the infamous grunt that rings louder than Beyonce in your headphones. Ah yes, it's the overcompensating beefcake letting the world know, surprise, he has biceps.
But what if there was a place that kept it real?
Pure Barre, known for effective barre routines and even more effective results, is where grace meets strength and jiggles go to die. By injecting realism into headlines and never holding back on sweat, we brought the edge to an often judged workout.
There’s nothing quite like a store that is armed and ready with every tool to throw an unforgettable party.
A place so amazing that when you attend a Party City party, you know it.
This campaign highlights what happens when you attend a non-P.C party while reminding that when it comes to celebrating…
Don’t just throw a party. Throw a Party City Party.
Throw a Party City Party | Nina
Throw a Party City Party Susan
Throw a Party City Party | Laura
Throw a Party City Party | Jamie
Party City New Years Eve with Jenny and Donnie
Party City wanted to energize their New Year’s Eve category. As a natural fit, NYE queen, Jenny McCarthy and arm candy, Donnie Wahlberg were invited to have free range of the store. Creating a series of social stories, boomerangs, and animated GIFS led to multiple pieces of shareable content and one video garnering over half a million views alone.
NYE Donnie & Jenny
NYE Donnie Pranks Jenny
Revenge |Jenny Pranks Donnie
When you’re a singer-songwriter, you need tools that share the song in your heart with the world. The Singing Machine aimed to find a campaign that targeted musicians with their latest product launch, The Studio. By following a local singer-songwriter, we shared her story and how The Studio enhances her musical career.